21.3.11

Stolen Girlfriends Club In The Supermarket.

I absolutely admire the creativity and quirkiness that some of today's contemporary society offers. It reflects so much attitude within the new generation, in fact it's like finding the old ugly and perceiving it as something beautiful, something edgy but attractive and we all see this in the new trends of grunge and laid-back style. I think it's a brilliant idea to escalate runways & such into a new environment. No doubt it's strange to casually see superior stylish figures while your purchasing some cereal or meat in your lovely dashing grey track pants & thongs. I personally think it demonstrates when we pass that perfect stranger in the bustling city streets, on blogspot/online, in magazines, social events or in shopping centres we are instantly are inspired by their appearance  or what they wear. It just goes to show human inspiration is just about anyway, in the worse or the best. However, it's rather wonderful to present a show that isn't so exclusive to certain people with certain social statuses and it allows fashion to be appreciated to anyone, even if it does appear like a reclusive industry. Although, that doesn't quite terminate Stolen Girlfriends Club's target consumer.. :D 
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I'm loving how dramatic it is when the models enter the supermarket and the flow of the dresses, the coral red colour (MY FAVOURITE COLOUR!)  & that one dress that possesses the print of a dragon's breath *squeals*

1.3.11

Portman's Autumn/Winter 2011 Campaign with Abbey Lee


I heard news that she was taking a break from modelling, so there won't be much of our hometown baby dolled, rock & roll lady on our lovely campaigns & catwalks. Let's hope that her band is as brilliant as her modelling. As you can see in the above video, she modelled for this season's campaign with such grace for the Australian chain store 'Portsman' which could be equivalent to Zara (and will never reach the same level of pure elegance & design). I remember Portsman was for women who were in search for tailored work/business wear since like 2009? There wasn't a single attractive frock, the racks were filled with black, grey & boring colours. It seems that Portsman has changed their design direction. I always must walk into Portsman because sometimes they have incredibly chic, statement pieces and they're also improving on their trend forcasting skills quite well. They've gone from serious work wear to girly, flowy dresses and shimmering jewellery. Perfect clothes for the women who want chic wear & feminine pieces. 

17.2.11

that laid back tan one.

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