1.3.11

Portman's Autumn/Winter 2011 Campaign with Abbey Lee


I heard news that she was taking a break from modelling, so there won't be much of our hometown baby dolled, rock & roll lady on our lovely campaigns & catwalks. Let's hope that her band is as brilliant as her modelling. As you can see in the above video, she modelled for this season's campaign with such grace for the Australian chain store 'Portsman' which could be equivalent to Zara (and will never reach the same level of pure elegance & design). I remember Portsman was for women who were in search for tailored work/business wear since like 2009? There wasn't a single attractive frock, the racks were filled with black, grey & boring colours. It seems that Portsman has changed their design direction. I always must walk into Portsman because sometimes they have incredibly chic, statement pieces and they're also improving on their trend forcasting skills quite well. They've gone from serious work wear to girly, flowy dresses and shimmering jewellery. Perfect clothes for the women who want chic wear & feminine pieces. 

4 comments:

  1. thats so sad she is taking a break, i love a-l!

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  2. I remember when Portsman was just unappealing. Now it's actually getting pretty good, but I agree, it'll never be as good as Zara!

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  3. god i love abbey

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  4. she's got that something that makes she different from other models!

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